1. Introduction
Welcome to boutIt. This Privacy Policy explains how Boutit Inc. ("Boutit," "we," "us," or "our"), collects, uses, shares, and protects your personal information when you use the boutIt mobile application, website, and related services (collectively, the "Service").
We are committed to protecting your privacy and handling your data with transparency and care. By using boutIt, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with our practices, please do not use the Service.
This Privacy Policy should be read alongside our Terms of Service, which govern your use of boutIt.
2. Information We Collect
We collect information in several ways when you use boutIt. The types of information we collect include:
a. Information You Provide
- Account Information: When you create an account, we collect your name, email address or phone number, date of birth, username, password, and profile photo.
- Profile Information: Any additional information you choose to add to your profile, such as a bio, interests, or links.
- User Content: Photos, videos, text, and other content you create, upload, or share on boutIt, including posts within boutIts, conversations ("convos"), and direct messages.
- Communications: Information you provide when you contact us for support or feedback.
b. Information Collected Automatically
- Location Data: With your permission, we collect precise location data from your device. Location information helps us provide location-based features, such as discovering nearby boutIts and connecting you with people and activities in your area. You can control location permissions through your device settings, though disabling location services may limit certain features of the Service.
- Device Information: We collect information about the device you use to access boutIt, including device model, operating system and version, unique device identifiers, mobile network information, and browser type.
- Usage Data: We collect information about how you interact with the Service, including the boutIts you join, content you view and engage with, people you follow, convos you participate in, search queries, and the dates and times of your visits.
- Log Data: Our servers automatically record information when you use the Service, including your IP address, access times, pages viewed, app crashes, and other system activity.
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, maintain, and improve the Service.
- Create and manage your account and authenticate your identity.
- Enable you to create and join boutIts, share content, start convos, follow other users, and send direct messages.
- Provide location-based features, such as suggesting nearby boutIts, activities, and users.
- Personalize your experience by showing you relevant content, boutIts, and user recommendations.
- Communicate with you about the Service, including sending service-related announcements, updates, and security alerts.
- Monitor and analyse trends, usage patterns, and activities in connection with the Service to improve our offerings.
- Detect, investigate, and prevent fraudulent transactions, abuse, and other illegal activities, and protect the rights, property, and safety of Boutit Inc. and our users.
- Enforce our Terms of Service and other policies.
- Comply with legal obligations and respond to legal requests.
4. How We Share Your Information
We take your privacy seriously. We do not sell your personal information. We do not share your personal information with third-party services for advertising purposes. We may share your information only in the following limited circumstances:
- With Other Users: Information you include in your profile, content you post to boutIts, and other public activity is visible to other users of the Service in accordance with your privacy settings. Direct messages are shared only with the intended recipients.
- Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request, including to meet national security or law enforcement requirements.
- Protection of Rights: We may share information when we believe in good faith that disclosure is necessary to protect our rights, your safety, the safety of others, or to investigate fraud or respond to a government request.
- Business Transfers: If Boutit Inc. is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
- With Your Consent: We may share your information with your explicit consent for purposes not otherwise described in this Privacy Policy.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with the Service. We may also retain and use your information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and protect our legitimate business interests.
When you delete your account, we will delete or anonymize your personal information within a reasonable timeframe, except where we are required to retain certain information by law or for legitimate business purposes. Some information may persist in backup copies for a limited period of time, and content that you have shared with others (such as posts in boutIts) may remain visible after account deletion if the recipients have not deleted it.
6. Your Rights and Choices
Boutit Inc. complies with applicable privacy legislation. You have the following rights regarding your personal information:
- Access: You have the right to request access to the personal information we hold about you. You can access much of your information directly through your boutIt account settings.
- Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you. You can update much of your information directly through your account settings.
- Deletion: You may request the deletion of your personal information by deleting your account through the app or by contacting us. We will process your request in accordance with applicable law.
- Withdraw Consent: You may withdraw your consent for the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawal of consent may affect your ability to use certain features of the Service.
- Location Data: You can disable location services through your device settings at any time. Please note that disabling location services may limit the functionality of certain features of boutIt.
- Notifications: You can manage your notification preferences through the app settings or your device settings.
To exercise any of these rights, please contact us at privacy@boutit.live. We will respond to your request within the timeframes required by applicable law.
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, regular security assessments, access controls, and secure development practices.
However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.
8. Children's Privacy
boutIt is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have collected personal information from a person under 18, we will take immediate steps to delete that information and terminate the associated account.
If you are a parent or guardian and believe that your child under 18 has provided personal information to boutIt, please contact us at privacy@boutit.live so that we can take appropriate action.
9. International Data Transfers
Your information may be stored and processed in jurisdictions where we or our service providers maintain facilities. By using boutIt, you consent to the transfer of your information to jurisdictions that may have different data protection laws than your jurisdiction of residence.
Where we transfer personal information across jurisdictions, we take steps to ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated Privacy Policy on the Service and updating the "Effective Date" at the top of this page. We may also provide additional notice, such as an in-app notification or an email to the address associated with your account.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of boutIt after the revised Privacy Policy becomes effective means that you accept and agree to the changes.
11. Contact
If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact our Privacy Officer at:
Boutit Inc.
Privacy Officer
Email: privacy@boutit.live
If you are not satisfied with our response to your privacy concern, you may have the right to file a complaint with the applicable data protection authority in your jurisdiction.